BAKER STREET BOYS LIMITED - Privacy Policy

Last updated 13 Nov 2020

We take your privacy very seriously and we are committed to protecting it. We believe that you should easily know what personal data we collect and use, as well as to understand your rights in respect of your personal data. This privacy policy (“Privacy Policy”) explains our policies and practices regarding how we collect, use, and disclose the personal data that we collect through our Digital Platforms or during our events. We recommend that you read this Privacy Policy carefully as it provides important information about your personal data. Do not hesitate to contact us should you have any questions or remarks about this Privacy Policy (See section “How to contact us?” below).

“Baker Street Boys”, “we”, “us” and “our” refer to BAKER STREET BOYS LIMITED as the controller of your personal data, except otherwise stated in this Privacy Policy. You can find our contact details in the section “How to contact us?” below.

Personal data is information relating to an identified or identifiable natural person. For example, it may include an individual’s name, address and gender. We may collect personal data either directly from you (for example when you purchase a product in a store) or indirectly (for example from your electronic devices that interact with our websites, electronic forms or mobile applications (“Digital Platforms”)).

3.1. Information you provide directly to us

You may provide us with information:

–    When you create an account online

–    When you subscribe to our newsletter;

–    When you use our Digital Platforms;

–    When you purchase products or services on our Digital Platforms; 

–    When you participate in one of our events;

–    When you contact our customer-services. 

Depending on what you provide us with, such information may include:

–    Your identity (including your first name, last name, gender, image, nationality);

–    Your contact details (including your postal address(es), email address(es), phone number(s));

–    Your personal status (including your title);

–    Your purchases and repairs (including purchase history, order details);

–    Your preferences;

–    Certain payment information (including billing information, payment type or method, charge or credit card number);

–    Other information you may provide by filling forms or by contacting us (including your feedback, or other communications with us which may include health data relating to possible adverse reactions to our cosmetic products). 

We will inform you when your information is required in order to process your request, to respond to your queries or to provide you with our products and services. If you do not provide this information, then it may delay or prevent us from processing your request, responding to your query or providing products or services to you.  We hope to ensure that the personal data we possess are accurate at all times and therefore we encourage you to update your information in case any changes have occurred. We also may ask you to update your information from time to time. We recommend that you only provide the data requested or necessary for your query, with the exception of any sensitive information related to racial or ethnic origin, political opinions, religious or philosophical beliefs, data concerning health, sex life or sexual orientation. 

3.2. Information indirectly collected

We may collect information when you use our Digital Platforms, such as your IP address or other browsing information (including browser, operating system, device model), through cookies or similar technologies placed on your device. Some cookies are required for the proper functioning of our Digital Platforms and others are used for analytics purposes which help us to provide you with more personalized and customized services and a better digital experience. For more information about cookies and to know how you can edit your preferences, please read our Cookie Policy. We may also collect information about you from third parties, such as a spouse who contacts us on your behalf or from your friends who provide us with your information in order to invite you to events you may be interested in. If you provide personal data to us about someone else, you must ensure that you are entitled to disclose that information to us and that, without us taking any further steps required by data protection laws, we may collect, use and disclose such information for the purposes described in our Privacy Policy. For example, you should ensure the individual concerned is aware of the various matters detailed in our Privacy Policy. The individual must also provide the consents set out in this Privacy Policy in respect of how we will deal with their personal information.

3.3. We collect Device Information using the following technologies:

    – “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

    – “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    – “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and/or bank accounts’ numbers ), email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

3.4. Minimum age

We remind you that we do not collect, directly or indirectly, personal data from persons under the age of 16, without prejudice to any local law setting a different minimum age. We therefore ask you not to provide us with personal data of persons who do not meet this requirement.

4.1. We collect and use your personal data based on one or many of the following legal basis:

–    we have obtained your prior consent (for example, when you subscribe to our newsletter). Please note that for this specific legal basis, you have the right to withdraw your consent at any time (see below “What rights do you have on your personal data?”);

–    the processing is necessary in connection with any contract between Baker Street Boys and you (for example, when you make a purchase);

–    we have a legitimate interest in carrying out the processing and that legitimate interest is not overridden by your interests, fundamental rights, or freedoms (for example, to prevent payment fraud);

–    we have to process your personal data to comply with applicable laws and regulations.

Depending on the context, we may use your personal data in order to: 

–    provide you with the products or services you requested;

–    conduct checks to identify you and verify your identity;

–    send you Promotional Communications – with your prior consent (see section “Promotional Communications”);

–    provide you after-sale services and manage refunds;

–    respond to your queries, suggestions and requests, including your data subjects’ rights exercises;;

–    manage complaints and litigation;

–    manage the events you registered and/or participated in;

–    to detect, prevent and fight against any fraudulent or illegal activity, including to protect your transactions from payment fraud, to act against counterfeiting and against the resale of our products in violation of our terms and conditions of sale and/or outside our distribution network

–    manage the stock of certain types of rare products to allow a fair allocation of the products we sell;

–    monitor and improve our Digital Platforms;

–    conduct statistical analysis, in particular to adapt our product offer (including the use of your nationality after anonymization);

–    improve our products and services;

–    respect our legal obligations, including providing information to regulatory bodies when legally required, in particular to comply with our legal obligations in terms of cosmetovigilance, prevention and the fight against fraud, money laundering and the financing of terrorism.

4.2. We collect your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting the following links:

    FACEBOOK – https://www.facebook.com/settings/?tab=ads

    GOOGLE – https://www.google.com/settings/ads/anonymous

    BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

With your express prior consent (usually obtained by ticking a specific box in a form), you may receive information concerning offers, services, products or events sent by Baker Street Boys. We rely on your consent to process the personal data you provide to us for this purpose. Therefore, if you no longer wish to receive such information, you can withdraw your consent at any time (see below “What rights do you have on your personal data?”). We may ask you to confirm or update your preferences regarding Promotional Communications if you instruct us to provide further products and/or services in the future, or if there are changes in the law, regulation, or the structure of our business.

Your personal data are processed for the period necessary for the purposes for which they have been collected, to comply with legal and regulatory obligations and for the duration of any period necessary to establish, exercise or defend any legal rights.

In order to determine the most appropriate retention periods for your personal data, we have specifically considered the amount, nature and sensitivity of your personal data, the reasons for which we collected your personal data, the service you deserve and expect from us together with the applicable legal requirements. For example:

– With regard to our prospects (potential customers): your data is stored for three years from your last action and then deleted or archived to comply with legal retention obligations;

– With regard to our customers: your data is stored for the duration of our commercial relationship and for up to ten years and then deleted or archived to comply with legal retention obligations;

– With regard to the cookies used on Digital Platforms: they are stored for up to 13 months from the moment they were installed on your device

We may disclose your personal data only to the parties indicated below and for the following reasons: 

–         We disclose your personal data to Baker Street Boys employees that need to have access to your personal data and are authorized to process them in order to achieve the aforementioned purposes and who are committed to confidentiality. 

–         We may disclose your personal data to Baker Street Boys departments in charge of customer relationship, retail, e-commerce, communication, legal affairs, finance, internal audit, IT management and security for the purposes set out in our Privacy Policy and to provide you with a consistent level of service. This may include providing you with the products and services that you have requested, improving the services provided and – with your consent – sending you Promotional Communications concerning offers, services, products or events (for such purpose, you may withdraw your consent at any time – see section “What rights do you have on your personal data?” below).

For the specific purpose of combating payment fraud, your personal data are communicated to Baker Street Boys Limited in order to process your order and to fight against online payment methods fraud attempts. As part of our legitimate interest to fight against fraud with payment methods, Baker Street Boys, acting as data controller, can transmit your financial information to an external service provider with a fraud detection tool in order to authenticate a payment. Such service providers are committed to confidentiality.

We may also disclose personal data to third-party providers acting on behalf of Baker Street Boys and approved by Baker Street Boys.

All such processing is based on our prior instructions set out in a binding contract that is compliant with the requirements of applicable law. Such disclosures are made for different purposes including:

o    IT development and support;

o    Hosting and carrying out marketing and business studies and marketing campaigns;

o    Verifying your information, authenticating payments and processing orders and payments, to third parties that provide credit reporting, payment or order fulfilment services;

o    Delivery services

o    Data quality management services (standardization, deduplication…)…

These providers are committed to confidentiality and are not permitted to use your personal data for any other purposes. We also require them to use appropriate security measures to protect your personal data. 

–    We may be required by the binding requirements of an applicable law, or for the purposes of responding to legal proceedings or other lawful requests to disclose your personal data to authorities or third parties. 

–    We may also disclose or otherwise process your personal data, in accordance with applicable law, to defend our legitimate interests (for example, in civil or criminal legal proceedings). For example, we may disclose such personal data as necessary to identify, contact or bring legal action against a person or entity who may be violating our Terms and Conditions of Sale and Use, or who may be causing injury to, or interfering with, other users of our Digital Platforms. 

–    In the event that Baker Street Boys assets, are acquired by a third party, your personal data may be included in the transferred assets.

In accordance with the applicable data protection laws, you can, at any time, request access, rectification, erasure and portability of your personal data or restrict and object to the processing of your personal data. A summary of these rights is provided below:

Your right of access: the right to be provided with a copy of your personal data.

Your right to rectification: the right to require us to correct any mistakes in your data or to complete your information.

Your right to be forgotten: the right to require us to delete your personal data — in certain situations.

Your right to restriction of processing: the right to require us to restrict processing of your personal data — in certain circumstances, for example if you contest the accuracy of the data.

Your right to data portability: the right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party — in certain situations.

Your right to object to processing: the right to object:

—    at any time to your personal data being processed for direct marketing;

—    in certain other situations to our continued processing of your personal information, eg processing carried out for the purpose of our legitimate interests.

When the processing of your personal data is based on your consent, you may at any time decide to withdraw it. If your consent is withdrawn, it won’t affect the processing of your personal data based on other legal bases, such as fulfilling your orders and storing your order data as required by applicable law. 

If you no longer wish to receive our marketing/promotional information, we remind you that you may withdraw your consent to direct marketing at any time directly from the unsubscribe link included in each electronic promotional message we send to you. If you do so, we will promptly update our databases, and will take all reasonable steps to meet your request at the earliest possible opportunity, but we may continue to contact you to the extent necessary for the purposes of any products or services you have requested.

You also have the right to lodge a complaint with your local data protection authority in case of alleged infringement of the data protection rules applicable to you. 

To exercise any of those rights, please contact us using the contact information below (see “How to contact us”).

Please note that upon exercising any of the rights listed above, you will be requested to let us know what right you want to exercise and provide information (copy of an identity card, passport or other legally recognized identity) for identification purposes in order to process your request and protect you against fraudulent requests from third parties.ote that upon exercising any of the rights listed above, you will be requested to let us know what right you want to exercise and provide information (copy of an identity card, passport or other legally recognized identity) for identification purposes in order to process your request and protect you against fraudulent requests from third parties.

In accordance with the applicable data protection laws, you can, at any time, request access, rectification, erasure and portability of your personal data or restrict and object to the processing of your personal data. A summary of these rights is provided below:

Your right of access: the right to be provided with a copy of your personal data.

Your right to rectification: the right to require us to correct any mistakes in your data or to complete your information.

Your right to be forgotten: the right to require us to delete your personal data — in certain situations.

Your right to restriction of processing: the right to require us to restrict processing of your personal data — in certain circumstances, for example if you contest the accuracy of the data.

Your right to data portability: the right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party — in certain situations.

Your right to object to processing: the right to object:

– at any time to your personal data being processed for direct marketing;

– in certain other situations to our continued processing of your personal information, eg processing carried out for the purpose of our legitimate interests.

You may at any time decide to withdraw your consent to the processing of your personal data. If your consent is withdrawn, it does not prevent us from processing your personal data based on other legal bases if any, such as fulfilling your orders and storing your order data as required by applicable law.

If you no longer wish to receive our marketing/promotional information, we remind you that you may withdraw your consent to direct marketing at any time directly from the unsubscribe link included in each electronic marketing message we send to you. If you do so, we will promptly update our databases, and will take all reasonable steps to meet your request at the earliest possible opportunity, but we may continue to contact you to the extent necessary for the purposes of any products or services you have requested.

You also have the right to lodge a complaint with your local data protection authority in case of alleged infringement of the data protection rules applicable to you.

To exercise any of those rights, please contact us using the contact information below (see “How to contact us”).

Please note that upon exercising any of the rights listed above, you will be requested to let us know what right you want to exercise and provide information (copy of an identity card, passport or other legally recognized identity) for identification purposes in order to process your request and protect you against fraudulent requests from third parties.

In issues relating to your account, to withdraw your consent, to ask general questions or to lodge a complaint, please contact our Customer Service:

– By e-mail: info@bakerstreetboys.com 

– By mail:

BAKER STREET BOYS LIMITED

Suite 486, 19-21 Crawford Street, 

London, WSM, W1H 1PJ,

United Kingdom

In issues specifically related to marketing emails, we remind you that you can, at any time, directly unsubscribe through the “unsubscribe” link in any electronic marketing messages we sent to you.

This Privacy Policy reflects our current practices, and is subject to change and update from time to time. When we post changes to this Privacy Policy we will modify the “Effective Date” at the top of this Privacy Policy to indicate when such changes have come into effect.

If we change this Privacy Policy in a material way, we will inform you through a notice advising of such change at the beginning of this Privacy Policy and on the “bakerstreetboys.com” website homepage.

INFORMATION ABOUT COOKIES

Last updated 13 Nov 2020

A cookie is a small text file stored on your computer, tablet or mobile phone that makes it possible to save and track data about your use of the website. Hermes.com uses cookies to identify you or store your product selection in your basket, for example. Cookies are managed by your Internet browser.

By continuing to use thebakerstreetboys.com website, you consent to our cookie settings and agree that you understand the terms of our cookies policy.

There are two types of cookies on our website:

– Cookies strictly necessary for the website to function

These cookies allow you to use the main features of the bakerstreetboys.com website, such as storing your product selection in your basket. These cookies make browsing easier and are required to make online purchases.

– Third-party cookies

These are particularly statistical analysis cookies that collect information about navigation on our website, thereby enabling us to improve your user experience and tailor the services to your preferences. There are also advertising cookies that aim to personalise and/or improve the content and browsing experience by providing you with interest-based services on other websites. 

All of the information collected is anonymous.

You can easily disable and/or delete cookies from your computer, tablet or mobile phone by managing your browser settings. We recommend that you do not disable cookies strictly necessary for the website to function because this would prevent you from ordering online and enjoying the services of the bakerstreetboys.com website. In order to manage cookies to best suit your needs, please bear in mind the purpose of cookies when setting your browser.

Please find below instructions about managing and disabling cookies, depending on your browser:

Internet Explorer

Go to Tools menu, then Internet Options.

Click on Confidentiality, then click on Advanced.

In the Cookies window, select your preferences.

Google Chrome

Click the Chrome menu, the upper right button.

Select Settings then click on Show advanced settings.

In the Privacy section, click the Content settings button.

Select your preferred option(s) in the Cookies section.

Firefox

Go to Tools then Options menu.

Click on the Privacy settings.

Select Use custom settings for history.

Select your preferred option(s) on the Accept cookies from sites section.

Safari

Click on Safari, then Preferences.

Click on the Privacy tab.

Go to Block cookies and select your preferred option(s).